Assignment Description and Marking Criteria
Title: Airline Industry in the UAE and Gulf region
This assignment will contain the following information, and you are responsible for answering entire
1. Complete a five forces analysis for the industry.
2. How will the environment affect UAE Airline companies (Emirates, Etihad, FD & Air Arabia)?
3. What are the relative strengths and weaknesses of each Airline (SWOT)?
4. Come up with a proposed growth Planning for each of the above airlines for the next 5 years.
Your report should comprise no more than 2000-3000 words and be fully referenced in Harvard style.
Marks will be allocated for the originality of your choice, the breadth and depth of your research, and the
quality and clarity of your report.
Marking criteria is shown in following table. Marks are allocated as follows:
Note: The marking criteria varies for each assignment