role of improving customer perceptions of Walmart employees

Walmart is the most successful retailer in the world in terms of revenue, yet year after year
Walmart consistently ranks lowest on the American Customer Satisfaction Index (ACSI). Critics
argue that this phenomenon is largely due to Walmart’s “lackluster employees and their bad
customer service.”

Assume that you are the marketing manager for Walmart and that you have been assigned the
role of improving customer perceptions of Walmart employees. Please suggest 2 specific and
unique employee initiatives that would help promote this goal.

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