Determine any new markets for your strategy and describe how you will provide value to each target
Marketing Mix for New Target Markets
Determine adaptions for each new target market.
Create the implementation for your marketing plan. Describe how you will organize and implement the
plan, such as whether it will be organized by market, geography, and who is responsible for marketing
Marketing Communication Channels
Evaluate the marketing communication channels you will use to reach selected audiences. Include
Internet and traditional communication channels to convey key messages. Describe the advantages and
disadvantages of each channel you select. Insert or remove rows as needed.