Business Report

Business Report Style including : Executive summary, Table of
content, list of table/figures; Type 12 font (Gill Sans MT)
1. Introduction, including terms of reference; scope and boundaries of the
analysis; methodology; ( Volvo, In the European automobile industry,
and its competitive strategic positioning)
2. External Analysis of the Automobile Industry in which Volvo operates
taking the following into account:
a. Industry overview, including relevant facts, figures, values, volume, segments, etc.
b. Macro-environment analysis, Pestel Analysis;
c. Industry structure analysis, Porter’s Five Forces
d. Competitor analysis and/or Strategic Groups;
e. Opportunities and Threats, OT of the SWOT (or full SWOT at the end of internal analysis)
f. Implications of macro-environment analysis on industry structure; Key Trends and Key
Drivers of change ( hybrid/ electric with TESLA), critical uncertainties, Critical Success
Factors/Key Success Factors, etc.
3. Internal Analysis of VOLVO taking the following into account: ( annual
report 2019
https://investors.volvocars.com/annualreport2019/index.html )
a. Brief introduction to the chosen company ( VOLVO) ( sustainable, safe, higher quality,
innovation) and its scope of activities, key facts and figures,
b. Mission/Vision and their “fitness for purpose” in the current business and competitive
environment;
c. Any CSR or Business Ethics issues facing the industry and your chosen company;
d. Your chosen company’s resources and capabilities;
e. A Strategic Financial analysis of your chosen company and at least two other direct
competitors using relevant metrics/ratios; (Mercedes and BMW and hybrid )
f. A critical analysis of how well VOLVO has performed financially in comparison to its main
competitors;
g. An analysis of the competitive strategy (or strategies) that you believe VOLVO is following,
including competitive positioning;
h. Any value proposition that clearly differentiates VOLVO and its chosen
segments from that of its competitors;
i. Any strategic capabilities or distinctive core competencies leading to sustainable
competitive advantage,
-SW of the SWOT or full SWOT
4. A summary of all analysis undertaken taking into account:
a. Identification of key external and industry specific issues, challenges, opportunities and

critical uncertainties;
b. Identification of key internal, organisation specific issues, challenges, opportunities and
critical uncertainties;
c. Conclusions, plus recommendation to improve business performances.
 Use of Appendices,
 References

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