TOWS MATRIX

TOWS MATRIX

Strengths/Opportunities (SO)
They are in a strong position to raise finance to exploit the opportunity with Tablets ltd.
They have a very effective capable family business and this new opportunity gives them a
springboard to develop and secure into the future.
Their world class reputation will support them into this new phase of the business
development.
There may be a benefit to customers in the north of England gaining exposure in the
Heathrow market.
Strengths/Threats (ST)
Resources can be ploughed into technology.
Loyalty from customers can be nurtured to sustain the business through uncertain economic
times.
Marketing their worldwide strong reputation can help to offset global threats.
Customer relationships will help to offset undesirable changes which may impact negatively
on the business.

Weaknesses/Opportunities (WO)
Developing Spilsbury’s North and South can be used as a catalyst and facilitator for forming
a succession plan.
Developing Spilsbury’s North and South can be used as a catalyst and facilitator to develop
and encourage education programmes.
Staff retention and professional/technical training policies can be implemented.

Weaknesses/Threats (WT)
Formalising the family arrangements and management structure is urgent.

The uncertainty between Covid and Brexit forces the question, is it prudent to incur sizeable
debt responsibilities for the business at this point?

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