Marketing Plan

How to Use this Marketing Plan Template
There are many different ways to write a marketing plan and lots and lots of online resources to
help you do so. As such, there is not one single “right way” to write the plan.
This marketing plan template is intended to provide a framework for you as you prepare your
marketing plan in MBA5012. As mentioned above, there are many ways to write the plan.
However, the elements of this template align with the scoring guide, so it is recommended that
you use this template.
To use the template, read the information that is in [brackets]. This information tells you what
you need to address within each section of the marketing plan. After you have completed the
required information, delete the [brackets], delete this page, and submit your completed
marketing plan.

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