Brand management REPORT
The report is based on the case study that I uploaded as a file. an overall task:
– select a brand from the case study.
– Identify and address the brand challenges that you see in the Case. Research beyond the detail in the Case if you choose to do so.
-Use the lenses, models, theories and ideas as the brand as an organisational asset, brand equity, brand identity and the models that accompany these ideas, brand positioning, BAV, brands in a competitive environment and/or any others appropriate to the brand management of the brand or brands you choose.
please show the modules in the paper.
some models or theories that can be used:
-brand equity model
– mental map
-Brand Resonance map
-Brand Value Chain